The global smartphone market remains on the slide, IDC reports-- Q4 2019 shipments total 375.4 million units, a -4.9% Y-o-Y drop making a challenging holiday season the 5th consecutive quarter of decline.
Smartphone shipments for full-year 2018 total 1.4 billion units, a -4.1% decline, leading the analyst to predict 2019 will see further decline. After all, outside of a handful of high-growth S. E. Asian markets, the world sees little of positive activity in 2018. A number of factors bring such a situation, including lengthening replacement cycles, increasing penetration levels in many large markets, political and economic uncertainty and growing consumer frustration over continuously rising price points.
China remains the focal point for the global smartphone industry. After all, the most populous country in the world is also the largest market for such devices, accounting for around 30% of smartphone consumption. It also had a worse 2018 compared to previous years, with shipments falling by "just over" -10%.