Customers desire "safety and peace of mind" for their pets, the Consumer Technology Association (CTA) states, driving purchases of pet tech such as interactive toys, automated feeders, grooming devices and pet GPS.
The CTA "Pet Technology: Ownership, Use and Perceptions" report covers the emerging pet tech market in the US, but one can safely assume such trends will follow in our side of the Atlantic, sooner, not later. The organisation predicts US sales of devices used to monitor, entertain, feed or track household pets will reach 4.3m units in 2018, a 20% increase over 2017, with revenues growing by 18% to $233 million.
“The nascent pet technology category has burst on to the scene with triple-digit unit sales increases last year,” the CTA continues. “As awareness of this technology grows and pet owners better understand all the benefits tech can deliver to their furry loved ones, the potential for this category will continue to climb.”