Virtual reality headset shipments hit a record in Q3 2017, Canalys reports-- 1 million units, proof the device category is not slowing down... at least for now, at any rate.
Leading the Q3 2017 market is Sony, with PlayStation VR (PS VR) shipments reaching 490000. Following is Oculus with 210000 Rift headsets (with a summer sale boosting shipments) and HTC with 160000 Vive VR units. Together the 3 companies make 86% of the total market for the quarter.
“VR adoption in the consumer segment is highly dependent on price, and Oculus’ strategy of lowering prices has definitely helped drive adoption,” the analyst says. “Hugo Barra is betting on his next product, the $199 Oculus Go standalone headset, to reach more users next year. The Go will excite first-time users, but driving adoption beyond social media will be a challenge.”