Apple has a plan to further improve the Music streaming service, TechCrunch reports-- it is "close" to buying Shazam, the app allowing users to identify any song by listening to an audio clip.
Shazam uses machine learning to identify audio clips from songs, TV shows and more. Launched back in 1999 (when it was available as a service accessed via SMS code), it currently offers a standalone app for iOS, macOS and watchOS device. In turn it integrates with other services, such as Snapchat, Siri and music apps including Spotify and Apple Music.