The European smart home market reaches 22 million units in Q2 2019, IDC reports-- a 17.8% Y-o-Y increase with CEE showing the biggest growth (43.5% Y-o-Y) even as W. Europe holds the lion's share of the market (86.47%).
The analyst expects such growth to continue in the near future, with shipments rising from 107.8m in 2019 to 185.5m in 2023 at a CAGR of 14.5%. Video entertainment and smart speakers are to make 65% of the 2023 shipment total.
Smart speaker shipments total 4.1m units on the Quarter, a 33.2% Y-o-Y increase. Amazon takes back the lead in the quarter thanks to the release of the Echo Show 5, following Google taking first place for the first time in Q1 2019. Smart speakers record the biggest annual growth, with Google and Amazon leading in CEE, since consumers consider local language support essential when buying such a device.
A number of customers in the Netherlands can rent Sonos speakers through Flex, a service providing a number of speakers from the company for a monthly fee, with the option to cancel the subscription at any time.
